The relation between marketing and supply chain management – part 9
Conclusion and Recommendations The main conclusion Based on the findings obtained in this research, it is evident that supply chain management and marketing activities in organizations ought to be collaboratively approached. For multinational firms, the highly dynamic global environment necessitates a localized approach to the marketing activities in each country; which ought to be linked […]
The relation between marketing and supply chain management – part 8
Conclusion and Recommendations The main conclusion Based on the findings obtained in this research, it is evident that supply chain management and marketing activities in organizations ought to be collaboratively approached. For multinational firms, the highly dynamic global environment necessitates a localized approach to the marketing activities in each country; which ought to be linked […]
The relation between marketing and supply chain management – part 7
4.5 Testing and analysis of the third hypotheses (A strategic integration framework) There’re 3 point of view could be differentiated which include the integration of inter -functional, process, and business concept which can move the integration between marketing and supply chain management on More strategic level. The proposed framework builds on these perspectives, which captures […]
The relation between marketing and supply chain management – part 6
4.4 Testing and analysis of the second hypothesis (The strategic integration between marketing and global supply chain will lead to more competitive advantage and increase customer service & loyalty leading to increased outcomes). Besides the use of self-fulfilling questionnaires, the researcher also conducted interviews with experts in supply chain management and marketing activities who were […]
The relation between marketing and supply chain management – part 5
Chapter 4 – Research Findings –Data and Analysis section 4.1 Introduction After establishing the research methodology adopted in this study in the previous parts, this chapter presents the research findings obtained. Out of the 120 questionnaires issued to the selected participants, only 101 were completed making the total completion rate 84%. This chapter starts by […]
The relation between marketing and supply chain management – part 4
Research Methodology 3.1 Introduction After exploring the theoretical framework underpinning this study in previous parts, this part now presents the research methodology employed to provide answers to the research questions. First, the research design is presented, followed by the research model in which the research philosophy, approach, and data collection methods employed are discussed with […]
The relation between marketing and supply chain management – part 3
Why integration creates value It is very important to realize that customers have at least 3 perspectives of value so when the firm’s decision makers realize and understand well all of those values they design the firm’s strategy according to meet the customer’s perspective. We can divide the customer’s perspective of values into 3 factors: […]
The relation between marketing and supply chain management – part 2
Research Topic Global Supply Chain With The Local Marketing Talent Released in August 2014 Economic of scale and economic of scope Now we’re moving to describe the economies of scale and economies of scope and its relation with marketing and supply chain management First, let’s define the economies of scale and economies of scope […]