التسويق كلمة مطاطة ولها اكثر من تعريف وهنا انا بتكلم عن التسويق وليس الاعلان او البروموشن او العلاقات العامة وما شابه تعريفي للتسويق باختصار هو استراتيجية لدخول سوق معين و لجذب العملاء المستهدفين في السوق دا بالصورة اللي هيكونو مبسوطين لو قدمتولهم بها، بداية من ال 4 Ps and STP مرورا ب تطبيق كثيراً من النظريات والقواعد التسويقية.
رغم كثرة وتوفر المعلومات الا ان يبدو مازال نمط نظرية الـ 80 / 20 ونظرية الـ 64 / 4 لسا شغالة فهذا دليل على ان السلوك البشري وعقلية الناس هو سبب النجاح ليس فقط المعلومات.
Right Formulation doesn’t mean Right Implementation
Only formulate what could be conducted specifically It is a big difference between formulation and implementation, so formulate only that could be conducted in time bond .. my words doesn’t mean not to dream!
Does redistribution of opportunities in a standard way means giving all members in same field, same opportunities regardless of their qualifications differentiation? Kindly note that for sure all members have the basic required qualifications.
Marketing play on needs and wants, needs is essential for sure but wants are different, so the different issues required different tactics.
PESTEL Analysis Perspective A PESTEL analysis can be termed as a tool that is utilized by marketers to analyze and check the macro-environment (external environment) factors that affect their organizations. The results of this analysis are used to find out the weaknesses and threats, which are utilized in SWOT analysis. PESTEL is mainly used by global and multinational companies to elaborate an analysis of finding out the opportunities and perils of expanding into global markets. Sometimes, the term is described as PEST or PESTLE analysis... Economic, political, social, technological, and environmental factors that usually vary from country to country. whenever any company is determined to expand into new markets, it has to carry out a PESTEL analysis of itself and do a SWOT analysis. PESTEL analysis offers a solid framework utilized by global and multinational enterprises to set the stage for growing particular tactics to mitigate the risk involved in carrying out their vision in an unfamiliar environment.
Additional Ps Perspective According to the digital revolution, the concept of Price and Place has a dramatic change ... Promotion has changed in its mechanism and tools ... Product still Product as a basic definition but has converted to be a Service. The additional 3 Ps which are “ People, Process, Physical Evidence” are becoming at an advanced step to replace the concept of 4Ps and emphasize the concept of 7 Ps as an essential criteria of the MKG mix, but the other Ps like 11 Ps , 12 Ps and so on are wasted time, Because of their functions are under the 7 Ps Items.
Marketing has a lot of definitions ... I'm talking on marketing itself not ads or promotions or public relations , Etc... My Marketing Definition is : the strategy to enter a specific market and attract a specific segment of that market according to their preferred perception. Starting from 4 Ps and STP to many other marketing concepts.