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Hi, I’m Ahmed Ragaie
a Stratgic Marketer

Strategic Marketer; academically and practically. Master's degree in marketing from the University of Buckingham. high proficiency in Global Business & Management Consulting.. working experience in EU consulting company in Italy ... managing 3 companies in Egypt and Italy.

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Ahmed Ragaie

Entrepreneur/Stratgic Marketer

Thought #1

Mar 4, 2024

PESTEL Analysis Perspective A PESTEL analysis can be termed as a tool that is utilized by marketers to analyze and check the macro-environment (external environment) factors that affect their organizations. The results of this analysis are used to find out the weaknesses and threats, which are utilized in SWOT analysis. PESTEL is mainly used by global and multinational companies to elaborate an analysis of finding out the opportunities and perils of expanding into global markets. Sometimes, the term is described as PEST or PESTLE analysis... Economic, political, social, technological, and environmental factors that usually vary from country to country. whenever any company is determined to expand into new markets, it has to carry out a PESTEL analysis of itself and do a SWOT analysis. PESTEL analysis offers a solid framework utilized by global and multinational enterprises to set the stage for growing particular tactics to mitigate the risk involved in carrying out their vision in an unfamiliar environment.

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