Marketing Mix - 7ps in brief
According to the digital marketing revolution, the concept of price and place has a dramatic change, promotion has changed on its mechanism and tools, the products still the product as a basic definition but converting to be service.
Lastly the additional 3 Ps are becoming on an advanced step to replace the concept of 4Ps and emphasis on the concept of 7 Ps as an essential criteria on the MKG mix.
So this gave us indicator that Digital Marketing is becoming essential not only choice from the promotional choices
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