The relation between marketing & Supply chain management ( A)

Research Questions: 

• What is the importance of local marketing talent within the global supply chain network for multinational firms? 

• What kind of supply chain relationships best facilitate the integration of marketing strategy planning and execution? 

• Can we extend organization learning to supply chain learning? 

• Can we extend market orientation to supply chain orientation?

• What are the best methods for capturing the voice of the customer in different firms embedded in different national and corporate cultures? 

• How should globally derived voice of the customer data be integrated and contemplated within strategic market planning? 

• What roles do qualitative and quantitative customer data play in customer value prediction at various points in global supply chains? 

• Should customer value learning and creation processes be formalized and standardized for maximum global supply chain effectiveness and efficiency or is the world so hyper-competitive and amorphous to require more temporary, localized, ad hoc processes? 

Research Objectives:

1- Re-evaluating the relationship between marketing and strategic supply chain management and transferring it to a more strategic level, in addition to providing a new framework and ideas for this relationship and new strategies that must be innovative by the rapid change and quality management system in the global business environment and customer perception. orders across different markets around the world.

2- Integrating local marketing talents with global strategic supply chain management design for multinational companies.