The relation between Marketing & Supply Chain Management ( D )

Global SCM and Marketing Strategies

The value of the research could be as the following: the relation between marketing and supply chain management as it considered an essential topic of the global marketing. This research will focus on the integration between marketing and supply chain management on a strategic level as well as the importance of the local marketing talent in the global supply chain design. 

This research will explain the Decision oriented framework for the development and implementation of global SCM and marketing strategies and programs, also evaluate management decision connected with the global SCM and marketing process, designing the global SCM and marketing programs and implementing, coordinating the global SCM and marketing programs within supply chain network.

Basically The definition of global marketing to realize what are the aspects, which are essential in this study and connect it to the marketing strategy and programs within supply chain network, to understand and realize the background and the main dimensions in order to be connected on the integration between marketing and supply chain management including the local marketing talent on a strategic level. So first the research will explain the meaning of local marketing talent.

Local marketing talent

To realize the meaning of local marketing talent we have to get the meaning of the following: 

Talent management 

Talent management refers to the firm’s anticipation and expectation of required human capital as well as the planning to meet those needs.

Talent management can be described, as the science of using strategic human resources in order to improve the business value for enabling the firm’s to achieve its strategic goals and increase its competitive advantage. Also talent management including recurring, retaining, rewarding, developing and enabling the employee performing forms as a part of talent management as well as planning workforce on a strategic level, basically the talent management strategy have to be linked to the business strategy in order to make sense, and logically supply chain management is the core of business strategy. And this research are focusing on the strategic integration between marketing and supply chain management so we have to realize the meaning of

 Marketing talent  

Marketing talents are concentrating on everything related to the market and competition with customer value creation involving the value of talent that enabling the firm to cover the benefits of economical areas, customer satisfaction, competitors, quality productivity, cycle time, market capitalization as well as costs and revenues, rationally those activities can’t be achieved through machines, so it should be achieved trough talented persons, so the firms process which improve the management and marketing talent not only including hiring the most qualified and valuable employee but focusing on how to retain them and the main important to improve their skills and knowledge. 

From a talent management point of view, the firms concern on the tow major areas (performance and potential), performance involves the current performance of the employee and the potential involves the potential outcomes and benefits from the talented employee so I see that the talented marketers can play a vital role if we want to move the integration between marketing and supply chain management into more strategic level that will be clear within the body of the research.