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The relation between marketing and supply chain management – part 4
Research Methodology 3.1 Introduction After exploring the theoretical framework underpinning this study in previous parts, this part now presents the research methodology employed to provide answers to the research questions. First, the research design is presented, followed by the research model in which the research philosophy, approach, and data collection methods employed are discussed with […]
The relation between marketing and supply chain management – part 3
Why integration creates value It is very important to realize that customers have at least 3 perspectives of value so when the firm’s decision makers realize and understand well all of those values they design the firm’s strategy according to meet the customer’s perspective. We can divide the customer’s perspective of values into 3 factors: […]
The relation between marketing and supply chain management – part 2
Research Topic Global Supply Chain With The Local Marketing Talent Released in August 2014 Economic of scale and economic of scope Now we’re moving to describe the economies of scale and economies of scope and its relation with marketing and supply chain management First, let’s define the economies of scale and economies of scope […]
The relation between marketing and supply chain management – part 1
Research Topic Global Supply Chain With The Local Marketing Talent Released in August 2014 Research Questions: Research Objectives: 1- Re-evaluating the relationship between marketing and strategic supply chain management and transferring it to a more strategic level, in addition to providing a new framework and ideas for this relationship and new strategies that must be […]
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