Our Thoughts
Controversial Debate
- Does redistribution of opportunities in a standard way means giving all members in same field, same opportunities regardless of their qualifications...
2026-03-10
Controversial Debate
2026-03-10
- Does redistribution of opportunities in a standard way means giving all members in same field, same opportunities regardless of their qualifications differentiation….. Kindly note that for sure all members have the basic required qualifications.
7ps in brief
According to the digital marketing revolution, the concept of price and place has a dramatic change, promotion has changed on its mechanism and tools,...
2026-04-05
7ps in brief
2026-04-05
According to the digital marketing revolution, the concept of price and place has a dramatic change, promotion has changed on its mechanism and tools, the products still the product as a basic definition but converting to be service.
Lastly the additional 3 Ps are becoming on an advanced step to replace the concept of 4Ps and emphasis on the concept of 7 Ps as an essential criteria on the MKG mix.
So this gave us indicator that Digital Marketing is becoming essential not only choice from the promotional choices
Supply Chain and Talent Management
- During the great recession the talent management took a back seat within a lot of firms in different industries, but on the FMCG, the firms decided...
2026-05-12
Supply Chain and Talent Management
2026-05-12
- During the great recession the talent management took a back seat within a lot of firms in different industries, but on the FMCG, the firms decided to move aggressively against this trend, however they layoff huge Number of their employee and decreased about 10% of the overall salaries but they set an effective strategy and plans to enhancing and evolving the talent management. Logically almost of the firms did this because of they realized the importance of talent management on this industry, specially in the large firms – Multinational firms which serving in various markets, the local marketing talent should be priority and should be integrated on their global supply chain management design on a strategic level as the research mentioned above, we can say that the multinational firms can exploit the marketing talent by transferring it into another market which have similar characteristics and business environment and by this it can also reducing its overall costs, this point take us to the concept of economies of sale and economies of scope which is very relevant to achieving this point .
Marketing in brief
Marketing is a big definition and has a lot of definitions .I’m talking on marketing itself not ads or promotions or public relations , Etc…...
2026-06-18
Marketing in brief
2026-06-18
Marketing is a big definition and has a lot of definitions .I’m talking on marketing itself not ads or promotions or public relations , Etc… Marketing is the strategy to enter a specific market and attract a specific segment of that market according to their preferred perception
Starting from 4 Ps and STP
* The 80/20 Theory and the 64/4 Theory
Despite the abundance of information, the 80/20 and 64/4 theories still hold true. This demonstrates that human behavior and people's mindsets are...
2026-07-22
* The 80/20 Theory and the 64/4 Theory
2026-07-22
Despite the abundance of information, the 80/20 and 64/4 theories still hold true.
This demonstrates that human behavior and people's mindsets are the true drivers of success, not information.
* Marketing in Brief
* Marketing is a broad term with multiple definitions. Here, I'm discussing marketing specifically, not advertising, promotion, public relations, or anything similar. Marketing is the strategy for entering a particular market and attracting the target customers in that market in a way that will make them happy.